Transforming Real Estate Through Trust, Innovation, and Connections

With over 23 years of experience as an investment broker at major international banks, Preston Soon has seamlessly transitioned into entrepreneurship, making a bold move into the real estate industry. His career includes overseeing the investment of a USD 3 million water bottling plant in Kandal Province, Cambodia, and leveraging his expertise in negotiation and connection-building across industries. Today, Preston applies his skill set to the real estate market, facilitating property deals with a focus on establishing trust and fostering long-term relationships.

Professional Background

Preston’s core strength lies in connecting buyers and sellers—not only of assets but of ideas, purposes, and motivations. His deep understanding of the dynamics between traditional business practices and innovative solutions enables him to navigate the evolving real estate landscape. As a strong advocate for fixed-commission fee structures, Preston envisions this as a key shift in Singapore’s real estate industry. His approach is centered on creating a win-win partnership between agents and clients, one that embraces both traditional values and modern advancements.

Personal Insights & Approach

Having witnessed the dramatic shifts in industries due to technological disruption, such as the reduction of brokerage commissions in the financial sector, Preston is passionate about embracing innovation while respecting the tradition of real estate services. He believes that the future of real estate lies in empowering both buyers and sellers, giving them the freedom to make choices that align with their needs. At Mindlink Group, Preston is able to uphold the traditional values of a real estate agent while adopting forward-thinking strategies, allowing him to serve his clients with excellence.

Inspiration & Motivation

For Preston, real estate is more than just a transaction—it’s about empowering people. Every property buyer and seller is a vital participant in the real estate market, and Preston aims to provide both buyers and sellers with the tools and knowledge they need to make informed decisions. His philosophy centers on building trust and providing clients with the freedom to choose the best path for them, whether through innovative low commission models or more traditional approaches.

Message to New Agents

At Mindlink Group, new agents have the opportunity to be part of a pioneering movement in the real estate industry: the Fixed Rate Agency model. This innovative approach fosters a true partnership between agents and clients, empowering agents with higher transaction volumes while strengthening the bond between them and their clients. As an Associate Partner, Preston invites new agents to explore this groundbreaking model and join him in redefining the future of real estate.

Vision for the Future

Preston envisions a future where every participant in the real estate process, from buyers to agents, feels empowered and valued. He sees a world where clients have the freedom to choose the service model that best fits their needs, whether it be a low fixed rate or a traditional approach. For agents, this vision includes creating opportunities to thrive and grow within a supportive, innovative environment. By blending tradition with innovation, Preston aims to contribute to a future where success in real estate is defined by meaningful relationships, personal growth, and shared prosperity.

Favorite Quote

“Every property owner deserves the freedom to choose a service that meets their needs and delivers results, whether through innovative fixed rates or traditional models.”