Frequently Asked Questions (FAQ)

Who is Mindlink Groups?

Mindlink Groups is a trusted real estate agency in Singapore with 24 years of experience. Founded in 2001, we’ve grown from a sole proprietorship into a forward-looking agency offering a full range of real estate services. Our mission is to simplify real estate transactions while upholding the values of integrity, innovation, and service excellence.

What Makes Mindlink Different from Other Real Estate Agencies?

At Mindlink, we emphasize personalized service, innovative solutions, and transparency. We offer competitive fixed-rate packages for property transactions and focus on empowering our salesperson to succeed while delivering unparalleled value to our clients.

We are also committed to being #ThePeoplesAgency, ensuring our services prioritize people first, anchored by our Core Values:

Integrity : Conducting every transaction with honesty and ethics.

Innovation : Adopting new technologies to improve the real estate experience.

Service Excellence : Ensuring every client receives personalized and dedicated service.

Collaboration : Building a strong, supportive community of salespersons and partners.

Services

What Services Does Mindlink Groups Provide?

We offer a wide range of services, organized into divisions within Mindlink Groups:

Residential Property Sales and Rentals
Commercial and Industrial Property Transactions
Relocation Services for expatriates and locals.
Property Investment Consultation.

We are organized into divisions within Mindlink Groups:

BizLink Division: Expertise in Commercial & Industrial Property Transactions
- Sales, purchase, lease, and management of commercial and industrial properties, including JTC/URA-approved spaces.
- Enbloc transactions and whole-building deals for corporate clients.
- Supporting corporate responsibility while minimizing environmental impacts.
Real-Link Division: Bespoke Services for the Luxury Market
- Serving affluent clients with HDB, condos, and landed homes.
- Offering personalized consultations and bespoke marketing strategies to ensure high-quality service.
- Streamlined processes empowering innovative decision-making for exceptional results.
EcoLink Division: Sustainability and Fixed-Rate Commission Services
- Fixed Rate Packages:
  - HDB Sellers: $1688
  - Condo Sellers: $4888
  - Landed Sellers: $8888
- Services include property valuation, marketing on major online/offline platforms, negotiation support, and closing assistance.
- Commitment to sustainability aligns with environmentally responsible living while offering a balance between affordability and professionalism.
Co-Space Division: Innovative Space Management Solutions
- Optimizing co-living and shared spaces with tailored property management plans.
- Community-building initiatives and ROI strategies.
- Strategic planning, site consulting, fit-out coordination, and post-occupancy services.
Global-Link Division: Cross-Border Transactions and Wealth Management
- Tailored strategies for high-net-worth individuals and family offices.
- Expertise in cross-border transactions, international property investments, and family relocations.
- Supporting seamless integration for expatriates transitioning to Singapore.

Do You Handle Both Residential and Commercial Properties?

Yes, we handle a variety of property types, including HDB flats, condominiums, landed homes, commercial spaces, and industrial properties.

Does Mindlink Handle International Properties?

Yes, while Mindlink Groups operates primarily in Singapore, we assist clients with properties in international markets such as Malaysia and China. We ensure compliance with all legal and market-specific requirements, delivering optimal outcomes for our clients.

Engagement Process

What is the Process of Engaging Your Services?

You can engage our services by contacting us via phone, email, or our website. Our experienced salesperson will guide you through every step of the process, from the initial consultation to closing the deal.

Can I Appoint Agents From Different Divisions for My Property Needs?

Absolutely. Mindlink Groups offers the flexibility to engage salesperson from different divisions based on your unique needs and expectations. Each division specializes in distinct approaches:

EcoLink Division: Cost-effective and sustainable solutions, ideal for clients seeking practicality.
Real-Link Division: Bespoke experiences for luxury property transactions, catering to premium clients.

Innovation and Growth

What Are Tokenized Real Estate Investments?

Tokenized real estate divides agency business into digital shares, enabling individuals to invest in portions of it. Mindlink is exploring this innovative opportunity to allow more leaders and partners to become co-owners of the real estate agency in Singapore.

How Does Mindlink Incorporate Technology in Its Services?

We use cutting-edge tools, including CRM systems, digital marketing strategies, and proprietary apps (currently under development), to simplify transactions and improve client-agent communication.

Is There a Commitment to Industry Best Practices?

Mindlink has signed an MOU with the Singapore Estate Agents Association (SEAA), affirming our dedication to promoting:

Co-Broking Best Practices: Encouraging salesperson to collaborate with other agencies for seamless transactions.
Dispute Resolution: Actively resolving disputes amicably and efficiently to uphold professionalism and trust.

Philosophy

What is #ThePeoplesAgency?

#ThePeoplesAge reflects our commitment to putting people first. It’s a testament to our focus on serving clients, empowering salesperson, and creating a supportive community.

Being #ThePeoplesAgency, we serve you with pride and uphold high standards in our dealings with you. We reject opportunism (浑水摸鱼-Taking Advantage without Sincere Contribution).

How Can I Collaborate with Mindlink Groups?

We welcome partnerships with individuals and organizations, including insurance firms, legal advisors, valuation companies, training schools, immigration services, property developers, and other related industries. If you are interested in exploring collaboration opportunities, please feel free to reach out to us via our contact form.

Who Are Your Typical Client

Our clients range from first-time homebuyers to seasoned investors, expatriates, and local businesses seeking commercial spaces. We offer a wide range of services to cater to a diverse audience, each with unique property needs.

Leadership and Team

Who is the Founder of Mindlink Groups?

Mindlink Groups was founded by Chow Yi Tong in 2001. With decades of industry experience, he has built the agency on the pillars of resilience, transparency, and client-centricity.

Can I Learn More About Your Leadership Team?

Yes, we provide detailed bios of our leadership team on our website, highlighting their expertise, achievements, and contributions to Mindlink’s success.

What is the Associate Partner Program?

The Associate Partner Program empowers leaders within Mindlink Groups to take ownership, ensuring that the legacy built is not wasted. It allows leaders to build expertise and actively shape the agency’s future while upholding the core values of collaboration, integrity, and innovation.

Careers in Real Estate

Can I be a Property Salesperson without a licence?

No, in Singapore, unlicensed salespersons are not allowed to practice. However, you can explore related roles, such as being a Personal Assistant (PA) to a property salesperson. In this role, you can assist with coordinating appointments, preparing marketing materials, and gaining exposure to the industry. This can help you determine if a career in real estate is suitable for you.

Why do we give an allowance of $1,000?

The allowance demonstrates our commitment to supporting full -time newcomers. It ensures your efforts are recognized and provides a financial buffer while you learn. We believe in compensating individuals fairly during their learning phase.

If I am an existing licensed Property Salesperson, Can I receive the allowance?

The allowance is exclusively for newcomers or individuals switching careers. If you are already a licensed salesperson but are underperforming, you should seek guidance from your agency or team leaders to improve your results.

Will everyone succeed in Real Estate?

No, success in real estate is not guaranteed. Unlike traditional jobs, there is no basic salary or fixed benefits. Success requires determination, adaptability, and a willingness to work hard in a competitive environment. Based on our experience, only about 3 out of 10 individuals truly thrive in this field. This is why we offer trial roles and on-the-job training. It’s better to test your suitability for the job before committing 6-12 months to obtaining a license and discovering it’s not for you.

What is your advice to someone who are considering starting a career in Real Estate?

Step out of your comfort zone, roll up your sleeves, and prepare for hard work. Dedication and effort will justify your income. With over 35,000 salespersons in the industry, don’t follow the crowd. Instead, listen to your heart, understand your capabilities, and carve your own path.

How Do I Join Mindlink Groups as a Property Salesperson?

We welcome aspiring salespersons to join us. Whether you’re new to the industry or an experienced professional, Mindlink provides comprehensive training, mentorship, and a competitive commission structure to help you succeed.

Why are new salesperson entitled to a 90/10% commission structure at Mindlink, while others typically start from 70/30% or 80/20%?

New salesperson at Mindlink are given the opportunity to earn a 90/10% commission—sometimes even up to 94/6% with promotions—because they often come with referral connections, allowing them to generate leads with less support. For more complex cases, they can turn to team leaders for assistance, and arrangements can be made for a profit-sharing partnership at the both parties's discretion. Even experienced salespeople with more than 20 years in the industry may not know every aspect of real estate, as it is a vast field. Real-world cases are essential for continuous learning and development.

Why doesn’t Mindlink offer 100% commission?
While we aim to provide our salespersons with the maximum commission they deserve, it's important to consider the operating costs and leadership responsibilities involved. Real estate is a challenging industry, and having support from leaders is essential for long-term success. Leaders guide and mentor salespersons, helping them manage cases and overcome challenges. The commission structure ensures that both salespersons and leaders are rewarded for their contributions while maintaining the necessary support for everyone’s success.

Is 94/6% the highest commission rate for Mindlink salesperson?

Yes, the maximum commission for experienced salesperson at Mindlink is 94/6%, based on their performance and promotions. This structure ensures that while they are rewarded for their success, the support provided by leadership to help them grow and manage their business is also considered.

How do leaders benefit from the commission structure at Mindlink?
Our leaders at Mindlink enjoy a dynamic role, earning the maximum commission themselves while also benefiting from a 50/50% profit-sharing arrangement with the company. For example, when new interns join Mindlink and receive a $1000 allowance, any profits from closed deals (minus costs) are split with the leaders. Leaders also receive up to 5% commission from new salesperson starting from 90/10%, after the salesperson have received the commission they deserve. This structure ensures leaders are rewarded for their mentorship and support, contributing to the success of the entire team.

Can I invest and become a partner with Mindlink?
For monetary investment, it is not required. Mindlink is a hands-on company that values working contributions over financial injections. However, we welcome leaders with a team to become associate partners if they possess the charisma, real leadership qualities, and the passion to nurture others, even without the need for investment. Mindlink sets aside entities registered with ACRA for members of the management committee who excel and grow their business with us, providing an opportunity for them to partner with the company in a meaningful way.

How can I unlock my potential as a leader or salesperson at Mindlink?

Not everyone has the charismatic qualities required to succeed in these roles. While sales skills can be trained, leadership qualities are often developed through the environment you grow in. It takes more than time; it requires passion and dedication to excel as a leader. Becoming a salesperson, leader, or associate partner is not for everyone, but if you have the ability and determination, WE WANT YOU. At Mindlink, we value those who are committed to growth and success.

How does Mindlink envision its growth and development?

At Mindlink, we are committed to differentiating ourselves from being just another commercially driven, profit-maximizing corporation that prioritizes short-term gains over the well-being of individuals. Unlike many large, faceless multinational corporations that often view people as mere cogs in a wheel, we believe that the heart of a successful company lies in its people. As #ThePeoplesAgency, we are dedicated to a people-centric approach that focuses on the long-term development of our team, rather than just immediate output.

Our vision is to create a hands-on, collaborative environment where individuals can truly thrive, grow, and feel valued—not just as another income tool, but as partners in our journey. Mindlink is more than just a workplace; it is a lasting "home" for those who wish to build meaningful careers and contribute to something larger than themselves. The corporate world today often demands more while giving less, operating with an impersonal, profit-driven focus where workers are seen more as tools for financial growth than as individuals with unique talents and aspirations. At Mindlink, we challenge that model by prioritizing our people and their development.

We are focused on long-term sustainability, not just in terms of business but in fostering the growth and success of those we work with. Our future is about creating value for everyone involved, with the understanding that when our people succeed, the company succeeds. Our approach is built on support, collaboration, and mentorship, where everyone has the opportunity to grow together and contribute to a common vision.

In a world where many organizations operate in silos, competing against one another, we encourage teamwork and shared goals. We believe in empowering individuals through professional growth, providing them with the tools, resources, and mentorship to advance in their careers. At Mindlink, growth isn't just a company objective—it's a personal journey for every team member.

Rather than following the traditional capitalist model, where profits come at the expense of people, Mindlink is focused on creating opportunities for success that go beyond financial outcomes. We aim to leave a lasting legacy of empowerment, meaningful careers, and sustainable growth for all involved. Our commitment to people, to collaboration, and to long-term success defines who we are and where we are going.

Together, we build great companies, and at Mindlink, we know that it’s the strength of our teams that drives true success.

Feedback or Support

How Can I Contact Mindlink Groups?

You can reach us via:

Phone: +65 6835 9991
Email: admin@mindlink.com.sg
Office Address: Mindlink Real Estate Business Centre, office located at 116 Toa Payoh, #01-162, Singapore 310116, near Braddell MRT Station (North-South Line). Take Exit D for the shortest route. Please visit our contact page for a detailed map and directions.

Can I contact the boss directly?

Starting from 1st January 2025, the company will be managed by the Management Committee. For any matters, please feel free to reach out to them. However, if you would like to have a coffee chat or discuss something informally with the founder, chairman, or KEO, I’d be happy to arrange a meeting with him at your convenience.